notes
Workstreams
Admin & Meta
To set the overall direction and coordinate the administration & structural activities for the community.
- Launch Milestone #1 (Nov – Dec)
- Finalise Charter
- About – Who we are / What we do / Why do we exist / Who can participate
- Summary – Mission / Vision / Members
- Define Community Guidelines & Code of Conduct
- Ways of Working
- License & Copyright
- Code of Conduct / Moderation handling
- Guidelines on promotion, seeking funding etc.
- Finalise Charter
- Conference Milestone #2 (Jan–Apr)
- Create legal structure / trademark
- Set up ticketing / support (w/ hasgeek)
- Draw budget for conference
- Set up vendor process
- Monitor finances
Branding & Marketing
To create the brand voice and drive the overall marketing for the community.
- Launch Milestone #1 (Nov – Dec)
- Design logo & brand assets
- Design the community logo & keywords
- Set the visual theme and brand language
- Create visual design for launch collateral
- Make one page launch website @ vischitra.com
- Make initial launch community collateral
- Design logo & brand assets
- Conference Milestone #2 (Jan–Apr)
- Create pre-event collaterals
- Create promotional collateral
- Drive conference-related visual collateral
- Identify ambassadors for marketing
- Coordinate merchandise design
Communication & Outreach
To communicate the brand message and to conduct outreach & grow the community.
- Launch Milestone #1 (Nov – Dec)
- Organise social media & hasgeek accounts
- Set up the community account and profile page on hasgeek.com
- Set up socials accounts: Add logo / Add byline / Add initial members / subscribers
- Hashtags to be used in the first 3-6 months
- Create launch promotion material & writeup
- Launch writeup for the community e.g. blog on the website
- Set the cadence and rhythm of social promotional activities
- Organise social media & hasgeek accounts
- Conference Milestone #2 (Jan–Apr)
- Create promotions & outreach material for each channel
- Drive promotional activities for pre-events
- Promote community and speakers for the conference
- Drive outreach activities: blogs, event summary, posts
- Gather reviewers and potential community members
Discourse & Editorial
To define the themes for the community discourse and drive the editorial process for the conference.
- Launch Milestone #1 (Nov – Dec)
- Refine & finalise concept note
- Define theme and tracks for the conference
- Conference Milestone #2 (Jan–Apr)
- Conduct speaker outreach
- Review conference submissions
- Discuss ideas with potential speakers
- Prepare conference schedule
- Conduct speaker rehearsal
Events & Coordination
To coordinate the pre-events, conference and post-events and to grow the participation in the community.
- Launch Milestone #1 (Nov – Dec)
- Plan calendar for pre-events
- Finalise pre-events activities, and formats
- Conference Milestone #2 (Jan–Apr)
- Organise & drive pre-events
- Create conference plan and activities
- Coordinate conference activities
- Coordinate volunteers and other resources
- Manage vendors and venue activities
Sales & Partnerships
To drive the sales of tickets & membership and to build partnerships across industry & academia.
- Launch Milestone #1 (Nov – Dec)
- Set partnership guidelines
- Enable and execute partnerships, for pre-events
- Conference Milestone #2 (Jan–Apr)
- Identify partners for the conference
- Get sponsorships for conference
- Manage & drive sales of tickets / membership (w/ hasgeek)
- Set up process for member accounts & support (w/ hasgeek)
- Collaborate with institutions (academic, professional/practice)
- Post Conference (May onwards)
- Maintain and update the list of partners
- Engage and retain partnership
- Identify and execute collaboration opportunities with community events