Choosing Right Metrics: Designing soccer visualisations that matter

Football clubs today operate in an era of data abundance. From event data to high-resolution tracking data, thousands of metrics are available for evaluating players and tactical performance. Yet more data does not automatically lead to better decisions

This talk explores how thoughtfully designed visualisations — grounded in carefully selected key metrics — can transform complex football data into clear, strategic insights. Rather than presenting isolated charts, I demonstrate how visualisation can function in decision making in deriving key insights from the data

Using open-source tools in R — including ggplot2 and interactive libraries — I showcase visualisations that moves from raw data to actionable insights.